Absorb.
JAC_RIDE_COVER_1.jpg

JAC — Ride

 
TITLE:
JAC "RIDE"
DISCIPLINES:
CREATIVE DIRECTION
DESIGN
TYPOGRAPHY
PHOTOGRAPHY
YEAR:
2019
PRODJECT DESCRIPTION:
 
Our friend and amazing pop artist JAC emerged in summer 2019 with his brand-new single, "Ride". The song is a groove-laden jam about freedom and living in the moment alongside someone who makes you feel truly alive.

While the song is decidedly modern, it sonically echoes some of the breeziest, most rythmic musical moments of the 80's and 90's. So, we thought it would be cool to build our own cassette tape for the design, and give it the worn look of an artifact that's been played over and over. Photos of JAC were shot in a massive garden with Polaroid effect to give a momentary, summertime feeling to the visuals.

"Ride" is available on all platforms now. Find out more about JAC at JASONAARONCOONS.COM.
 
PRODUCTION CREDITS:
CREATIVE DIRECTION OWEN THOMAS.
PRODUCED BY JARED SPARKMAN.
DIGITAL AND MOTION DESIGN BY SAM KAUFMAN.
PHOTOGRAPHY: OWEN THOMAS.
SONG PRODUCED BY MICAH TAWLKS.
H&M BY DANELLE FRENCH.
FILM EDIT BY OWEN THOMAS.
POST PROD / EDIT / COLORIZATION AT ABSORB.