While the song is decidedly modern, it sonically echoes some of the breeziest, most rythmic musical moments of the 80's and 90's. So, we thought it would be cool to build our own cassette tape for the design, and give it the worn look of an artifact that's been played over and over. Photos of JAC were shot in a massive garden with Polaroid effect to give a momentary, summertime feeling to the visuals.
"Ride" is available on all platforms now. Find out more about JAC at JASONAARONCOONS.COM.
PRODUCED BY JARED SPARKMAN.
DIGITAL AND MOTION DESIGN BY SAM KAUFMAN.
PHOTOGRAPHY: OWEN THOMAS.
SONG PRODUCED BY MICAH TAWLKS.
H&M BY DANELLE FRENCH.
FILM EDIT BY OWEN THOMAS.
POST PROD / EDIT / COLORIZATION AT ABSORB.