FOUNTAIN SQUARE MUSIC FESTIVAL
ABSORB. was thrilled to develop, build, and present the Fountain Square Music Festival in Indianapolis in 2017. This was an ambitious growth year for FSMF, and we're thrilled with the results from the event, which occurred on October 6 & 7, 2017. Both fans and press responded to the event with glowing reviews, and FSMF was voted BEST MUSIC FESTIVAL by readers of Indianapolis' premiere entertainment magazine, NUVO.
FSMF created a unique, intimate music and experience event by utilizing Fountain Square's infrastructure and incredible music venues to house stellar performances from groundbreaking musical and visual artists. Thousands of fans attended the festival, and were treated to ultra-convenient and premium-service art, gaming, cuisine, and retail experiences in addition to musical performances on five stages.
FSMF 2017 saw the premiere of THE NUCLEUS stage, the festival's first-ever immersive outdoor stage featuring nearly 100 LED lighting fixtures that surrounded audiences down historic Virginia Avenue into the heart of historic Fountain Square. The audiences were placed directly INSIDE the show's production design.
Over 60 incredible artists were featured at FSMF 2017, including Phantogram, Dr. Dog, Bishop Briggs, Real Estate, COIN, The Cool Kids, Bryce Vine, and others. The festival's identity was again meticulously curated by Absorb. to reflect the character and eclecticism of both the event and it's host city. Thus, we designed branding elements revolving around a vibrant, colorful namesake structure called THE NUCLEUS (also the name of the main stage), representing the festival's continuing importance as a midwestern hub of creativity and musical diversity.
We incorporated our THE NUCLEUS design components into all facets of FSMF branding for ultra-consistency, and the photo-meets-digital design disciplines expound on our unique methods of bringing organically photographed textures into a digital design world. We created THE NUCLEUS logo and visuals by shooting photos of a perfect ferrofluid (magnetized liquid) orb, then colored and texturized using an additional series of custom textural photographs.
FSMF created a unique, intimate music and experience event by utilizing Fountain Square's infrastructure and incredible music venues to house stellar performances from groundbreaking musical and visual artists. Thousands of fans attended the festival, and were treated to ultra-convenient and premium-service art, gaming, cuisine, and retail experiences in addition to musical performances on five stages. FSMF 2017 saw the premiere of THE NUCLEUS stage, the festival's first-ever immersive outdoor stage featuring nearly 100 LED lighting fixtures that surrounded audiences down historic Virginia Avenue into the heart of historic Fountain Square. The audiences were placed directly INSIDE the show's production design.
Over 60 incredible artists were featured at FSMF 2017, including Phantogram, Dr. Dog, Bishop Briggs, Real Estate, COIN, The Cool Kids, Bryce Vine, and others. The festival's identity was again meticulously curated by Absorb. to reflect the character and eclecticism of both the event and it's host city. Thus, we designed branding elements revolving around a vibrant, colorful namesake structure called THE NUCLEUS (also the name of the main stage), representing the festival's continuing importance as a midwestern hub of creativity and musical diversity.
We incorporated our THE NUCLEUS design components into all facets of FSMF branding for ultra-consistency, and the photo-meets-digital design disciplines expound on our unique methods of bringing organically photographed textures into a digital design world. We created THE NUCLEUS logo and visuals by shooting photos of a perfect ferrofluid (magnetized liquid) orb, then colored and texturized using an additional series of custom textural photographs.
DESIGN
LOGO
TYPOGRAPHY
EXPERIENCE DESIGN
FSMF EXECUTIVE DIRECTION / PRODUCER: JARED SPARKMAN.
FSMF AGENCY / EVENT PRODUCER: JOSH BAKER / TAD DURHAM & SPENCER HOOKS / MOKB PRESENTS.
MACRO PHOTOGRAPHY: OWEN THOMAS & SAM KAUFMAN.
LIGHTING DESIGN: OWEN THOMAS.
DESIGN: SAM KAUFMAN.
FERROFLUID MANIPULATION: OWEN THOMAS & JARED SPARKMAN.
FILM DP'S: MIKE YONTS, PALMER DURR, JOE CHUNG, LEVI TURNER, MELISSA NEEL.
PHOTOGRAPHY: EDRECE STANSBERRY, LINDSAY DAVIS, KRISTIN DEITRICH, CAMERON DAWSON, NIKHITA SAMALA, & SAM KAUFMAN.
ASSIST: MELISSA NEEL.