DREAM CHIEF, NOVOCAINE (2017)
CREATIVE DIRECTION, VIDEO, PHOTOGRAPHY, DESIGN.
Electro-pop duo and Absorb. artists DREAM CHIEF returned with their incredible new single "Novocaine" in fall 2017. After a year enjoying the success of their single "Can't Shake U" and performing shows with artists ranging from Portugal. The Man to Phantogram, the duo delivered a powerful, dark new statement about obsessive love with "Novocaine."
Minimalist visuals were built around construction of a custom, neon "emergency room" icon piece, designed at Absorb. and handmade for this project. The fixture was filmed and photographed in various environments to get a hazy, mysterious look. We're incredibly proud of this icon, which furthers our practice of building phyical structures to digitally manipulate in design and film.
The single was released in November 2017 and has already drawn praise from industry and fans for it's evolution of the DREAM CHIEF aesthetic and sound. The track has been organically selected for several sought-after playlists and has already generated more than 125,000 streams.
Find out more about DREAM CHIEF at dreamchiefmusic.com.
PRODUCED BY JARED SPARKMAN.
DESIGN BY SAM KAUFMAN.
ART DIRECTION BY OWEN THOMAS.
FILM DP: OWEN THOMAS.
LIGHTING DESIGN: OWEN THOMAS & JARED SPARKMAN.
STYLE BY OWEN THOMAS.
MOTION TITLES BY SAM KAUFMAN.
ASSIST: ADAM RAMSEY.
POST PROD / EDIT / COLORIZATION AT ABSORB.