THE BAND PERRY "LIVE FOREVER" OLYMPIC EDITION (2016)
CREATIVE DIRECTION, SINGLE DESIGN, LOGO & TYPOGRAPHY, PHOTO.
Absorb.'s friends and frequent collaborators THE BAND PERRY were selected by The United States Olympic Committee to provide an Official Song to represent Team USA at the 2016 Olympic games in Rio De Janeiro, Brazil. When the TBP song "Live Forever" was chosen, we rebranded the song completely for it's new worldwide audience while proudly representing the United States, and reconfigured our HEART OF YOUTH design to tie in to both the existing visual aesthetic of the song and traditional Olympic imagery and color scheme. We also built new photo imaging and design to accompany.
We're enormously proud of the chance to work with the USOC on behalf of THE BAND PERRY on this truly global project, and especially proud of TBP for creating a song that now has an audience far greater than any of us could've ever imagined.
PHOTO / FILM PRODUCER JARED SPARKMAN.
DESIGN SAM KAUFMAN.
PHOTOGRAPHY BENNY KROWN.
H&M GIOVANNI DELGADO.
STYLE MARIE PERRY & LOREN DAUGHDRILL.