THE BAND PERRY "LIVE FOREVER" (2015/2016)
CREATIVE DIRECTION, SINGLE DESIGN, LOGO & TYPOGRAPHY, PHOTO.
Absorb. was thrilled to get to build visuals for the 2015-2016 campaign of The Band Perry's new single release for "Live Forever." At the core of the song's is a spirit of youth & fearlessness, which we interpreted through a minimalist geometric HEART OF YOUTH design that inspired all other creative components of the song's visual presentation.
The HEART OF YOUTH aesthetic was woven into all TV performance, design, merchandising, music video, & promotional properties, and the design itself even had a physical manifestation as a 13-ft. tall aluminum fabricated, LED-neon traced art installation.
PHOTO / FILM PRODUCER JARED SPARKMAN.
DESIGN SAM KAUFMAN.
PHOTOGRAPHY BENNY KROWN.
H&M GIOVANNI DELGADO.
STYLE MARIE PERRY & LOREN DAUGHDRILL.