LASERGAMES 2016 / THE BAND PERRY CMA FEST FAN CLUB PARTY (2016)
CREATIVE DIRECTION, DESIGN, EXPERIENCE.
For The Band Perry's 2016 CMA Fest Fan Club Party, we decided to stage a competitive, Olympic-inspired fan event to coincide with the recent announcement of TBP's single "Live Forever" being used as official song of Team USA at the summer Olympics in Rio de Janeiro.
So, while we may not be world-class athletes, we can certainly compete in... laser tag! We took over Hard Knocks laser tag facility in Nashville, TN, and treated 100 lucky fans to an amazing day of fun and close-quarters laser combat with The Band Perry. Fans were divided into teams, organized by custom uniform color, and entered into a double-elimination tournament bracket system. Each member of The Band Perry was a team captain, and all competitors were outfitted with riot-style combat uniform hooded sweatshirts and wraparound face bandanas.
The event was a blast, and the aesthetic was a huge hit with fans. For this experience, we also came up with some of our favorite, most memorable and thematic merchandising event swag designs yet.
DESIGN / LOGO SAM KAUFMAN.
COORDINATION AC BLOOMFIELD.
PROJECT MANAGEMENT JARED SPARKMAN.