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JAC, RIDE (2016)
CREATIVE DIRECTION, PHOTOGRAPHY, DESIGN, BODY ART.
We were excited to steward all creative elements & identity work for JAC's excellent 2016 album RIDE, including design, custom typeface & logo, photo, body art, and film vignettes. JAC's songs continue to find new audiences daily, and he's performed with amazing artists like London Grammar, Ben Folds, Stranger Cat, and Switchfoot on tour.

With a highly unique visual aesthetic revolving around "broken" body paint, we were able to create a look that was both organic & futuristic, contributing to JAC's role in as one of pop music's most exciting newcomers. A 20-second teaser art film we made for the album was viewed over 60,000 times on Facebook, and the aesthetic work continues Absorb.'s penchant for bringing the texture and edge of organic materials into the digital design world.

Find out more about JAC at jasonaaroncoons.com.
PRODUCTION
CREDITS:
CREATIVE DIRECTION OWEN THOMAS.
PHOTOGRAPHY / BODY ART OWEN THOMAS.
DESIGN / CUSTOM TYPOGRAPHY SAM KAUFMAN.
PROJECT PRODUCER JARED SPARKMAN.
ASSIST RACHEL SCARPELLI.