JAC, 3-6-5 (2018)
CREATIVE DIRECTION, VIDEO, PHOTOGRAPHY, DESIGN.
Our friend and amazing pop artist JAC released his new single "3-6-5" in April 2018. After hearing such an excellent track, we knew that the accompanying visuals for the release campaign needed to be vibrant, colorful, and unique!
365 origami flowers were constructed and arranged as a rich, custom backdrop to all single film and photo visuals. For the music video, we arranged two opposing security televisions to display highly synchronized performance and lyrical elements. All that you see in the video is in-camera... no green-screens. All performance footage of JAC (left screen) was filmed using a Canon 5D Mk iii and then edited rhythmically to coincide with lyrics (right screen). Two separate films were synced in real-time to each screen, and then played back on the televisions while being filmed on the RED Dragon.
Upon it's release, "3-6-5" was immediately added to several influential modern pop playlists, including Spotify's "Young & Free" list. The song has become the highest-performing digital song of JAC's career with over 250,000 streams on Spotify and and a cumulative 350,000 spins overall online.
Find out more about JAC at jasonaaroncoons.com.
PRODUCED BY JARED SPARKMAN.
DESIGN BY SAM KAUFMAN.
ART DIRECTION BY OWEN THOMAS.
FILM DP: PALMER DURR & OWEN THOMAS.
LIGHTING DESIGN: OWEN THOMAS & JARED SPARKMAN.
H&M: MORGAN BEDIAKO.
STYLE BY OWEN THOMAS & JAC.
ORIGAMI FLOWERS BY INGRID WARNER.
DIGITAL IMAGE TECHS: THOMAS MASTERS & ALEX GONZALES.
MOTION TITLES BY SAM KAUFMAN.
ASSIST: ADAM RAMSEY.
POST PROD / EDIT / COLORIZATION AT ABSORB.
Filmed July 27, 2018 in Indianapolis IN on Canon 5D Mkiii & RED Dragon.